Thursday, March 8, 2018

"We Will Never Die" Sets Second Performance

75th anniversary -- March 9, 1943, We Will Never Die theatrical at Mad Sq Garden sells all 20,000 seats. Second performance set for later that same night. It also sells out.


Overflow crowds that can't buy a ticket stand in street outside to listen to the proceedings that are broadcast over loudspeakers.

Billy Rose's marketing efforts helped guarantee the pageant's success.

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"We Will Never Die" Gets Major Press

The March 9, 1943, premiere of the theatrical pageant in New York that was designed to pressure the Roosevelt administration to save the Je...