75th anniversary -- March 9, 1943, We Will Never Die theatrical at Mad Sq Garden sells all 20,000 seats. Second performance set for later that same night. It also sells out.
Overflow crowds that can't buy a ticket stand in street outside to listen to the proceedings that are broadcast over loudspeakers.
Billy Rose's marketing efforts helped guarantee the pageant's success.
Not Bad for Delancey Street: The Rise of Billy Rose (Brandeis U. Press, 2018)
Subscribe to:
Post Comments (Atom)
"We Will Never Die" Gets Major Press
The March 9, 1943, premiere of the theatrical pageant in New York that was designed to pressure the Roosevelt administration to save the Je...
-
On March 7, 1943, New York’s WMCA radio broadcast a preview of the We Will Never Die show scheduled to premiere on March 9 at Madison Squar...
-
The March 9, 1943, premiere of the theatrical pageant in New York that was designed to pressure the Roosevelt administration to save the Je...
-
Forward newspaper just published my article on the showman, producer, art collector, songwriter, tough guy, Jewish activist, nightclub owne...
No comments:
Post a Comment